Reebok EMEA Region Marketing and Sales meeting in Europe
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Client: Reebok
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Location: Europe
We have been involved in Reebok’s twice-yearly Regional Marketing Meetings for the EMEA region for the last eight years. The meetings, which involve approximately 500 delegates, take place throughout Europe; venues have included Madrid, The Hague, Paris and Barcelona.
Prior to the event, we are part of a joint agency site visit team and attend brand concept meetings in Europe and the Brand Global Marketing meeting in the USA. Afterwards, we design, manage tenders and oversee the manufacturing and delivery of all equipment. It is usually a four-day build, four-day meeting and one-day de-rig.
At the event, we are responsible for setting up the breakout rooms; designing, building and merchandising the ‘retail village’; branding the venue using a designated team of specialists; and providing VM coaching and support to the brand’s merchandising teams. This event is always challenging from a logistics perspective and the long build days, but is ultimately very satisfying when we see the results and talk to the happy client!
You can contact Tony Read Consulting via email (info@trconsulting.co.uk), using the contact form on the left or by calling us on 0208 335 5980.
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