Visual Merchandising at Bread and Butter

• Client: Reebok

• Location: Barcelona

Bread and Butter is a twice-yearly international trade show specialising in Street and Urban wear. The show attracts brands, labels and designers from the areas of Denim, Sportswear, Street Fashion, Function wear and Casual Dressed up. The show attracts almost 100,000 visitors from over 100 countries, with 1,000 exhibitors at the January 2008 event.

For the last three shows, we have provided on-site support in Barcelona to manage and set up the visual merchandising of the Reebok stand. We work with the European product and marketing team at Reebok to display Reebok’s Lifestyle product in a fresh and original way. In the latest show we used a magnetised display system that provides greater scope for creativity and more direct links with the associated product storytelling graphics.

You can contact Tony Read Consulting via email (info@trconsulting.co.uk), using the contact form on the left or by calling us on 0208 335 5980.

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