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Design, manufacture and installation of new Reebok showrooms in European HQ

  • Client: Reebok

  • Location: Amsterdam

When asked to design a clean, flexible, modern space in which Reebok could showcase their product to customers in Amsterdam, we created an original magnetic wall system that allows complete merchandising flexibility. Not only can the system display entire concepts/capsules comprising footwear, apparel and accessories, it is possible to strip the walls right back and display a large power graphic or projection.

We installed a folding partitioned wall between the two showrooms to increase the space’s flexibility for use as a large display area or smaller rooms for training sessions and corporate meetings.

We also provided on-site training to the merchandisers to ensure they could get the most from the system. This system has subsequently been adopted in numerous other Reebok showrooms and has been used to create focus displays at regional sales meetings. We have been amazed at the merchandisers’ creativity in presenting their collections using this system.

You can contact Tony Read Consulting via email (info@trconsulting.co.uk), using the contact form on the left or by calling us on 0208 335 5980.




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