Radley Store Openings & Visual Merchandising Training

• Client: Radley

• Location: UK

Opening a new store is always an important and exciting event that requires planning and careful thought to guarantee implementation runs smoothly and on time.

TRC and Radley have developed a procedure to ensure that new stores open looking the very best they can. Planning is a crucial stage and we work with the Radley merchandising team to fully understand the opening product package. A detailed Visual Merchandising plan was then developed in conjunction with head office teams and the store manager. Both visual and commercial decisions are taken regarding product placement, and key store members are involved in the decision-making process.

We create elevations of each wall and fixture with thumbnail pictures of product in the correct location. We also conduct Visual Merchandising training for new store team members so that they all feel comfortable with merchandising their new store. Once on site, each team member is given an area of the new store and the relevant Visual Merchandising elevation to work from. We help with the final Visual Merchandising standards checks to get ready for a busy and successful opening day!

You can contact Tony Read Consulting via email (info@trconsulting.co.uk), using the contact form on the left or by calling us on 0208 335 5980.

(Radley) - all case studies

• Radley Retailer Specific Visual Merchandising Guidelines
• Radley & Co. Greater London House showroom planning and installation
• Radley & Co. Premiere Classe Exhibition Stand

(Visual Merchandising Development and Implementation) - all case studies

• TRC appointed as the Global Visual Merchandising Partner for Victorinox
• SLVR New Store Openings
• Visual Merchandising at Bread and Butter
• Musto VM Workshop
• Radley Retailer Specific Visual Merchandising Guidelines
• Adidas Originals Visual Merchandising Guide