Musto VM Workshop

• Client: Musto

• Location: Guildford, Surrey

To help Musto achieve visual consistency across its stores, we worked with Musto head office staff and store managers from around the country to develop and implement a range of practical VM activities. We focused on the Guildford store; these VM principles and techniques were to be replicated by managers in their own stores.

We first reviewed the existing VM standards in Guildford from the customer’s perspective. We then created a remerchandising plan of the store and split into teams to practically remerchandise the store. Each area was then assessed and refined if necessary before agreeing on the VM principles and techniques to be implemented across all stores. Key performance indicators (KPIs) were identified to monitor and measure the remerchandising activity; the store managers then created their own VM plan of action. As a follow up to this activity we provided before and after photographs of the Guildford store as a reference. After one week, sales in Guildford had significantly increased.

You can contact Tony Read Consulting via email (info@trconsulting.co.uk), using the contact form on the left or by calling us on 0208 335 5980.

(Musto) - all case studies

(Visual Merchandising Development and Implementation) - all case studies

• adidas Sports Performance & Originals Christmas 2011 Windows
• UGG Australia window display in Schuh Oxford St
• Radley New Store Concept VM Guide
• UGG Collection Windows for Galeries Lafayette
• adidas/SLVR Seasonal Visual Mechandisng Guide
• Window and Display Trend Spotting