Scarlett “hearts” Rbk Collection

• Client: Reebok

• Location: Selfridges, UK wide

In July 2006, Hollywood actress Scarlett Johansson teamed up with Reebok to design and market the ‘Scarlett “Hearts” Rbk collection’, an athletic-inspired lifestyle collection.

The retail team at Reebok Global produced concept POP ideas to support the new range, and we were tasked with adapting these ideas to support the EMEA markets and sourcing local vendors. Reebok UK requested our support to launch the product in Selfridges stores across the UK. We worked with Reebok UK and Selfridges to produce a set of three plinths for folded product display, a graphic holder and a ‘hearts’ logo for the end of apparel rails.

We also worked with Selfridges to coordinate the mannequins and furniture, and produced a merchandising plan to ensure that the new collection was displayed effectively and uniformly across stores. For the following season’s collection, we provided graphic updates and an updated merchandising plan.

You can contact Tony Read Consulting via email (info@trconsulting.co.uk), using the contact form on the left or by calling us on 0208 335 5980.

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