18-dolphins-cheerleaders.jpg

TRC support Reebok on the NFL Game weekend

  • Client: Reebok

  • Location: NFL Showroom, Four Seasons Hotel, Wembley Arena -

As the authentic outfitter of the NFL, Reebok held a weekend of events in 2007 to celebrate the first competitive NFL game outside America. We created displays in three separate locations to support the event. We worked with Reebok and the NFL to merchandise the Reebok showroom in the NFL’s UK Head Office using benches, lockers and mannequins to display Reebok’s NFL Replica and Lifestyle products for visiting customers from across Europe. We worked with Reebok’s PR company to create an area with seating and memorabilia displays where fans without stadium tickets could watch the game on a big screen at the tailgate event at Wembley Arena. We rebranded a stand previously designed for the London Marathon.

To entertain Reebok guests at a pre-game brunch event at the Four Seasons hotel, we met the challenge of transforming the historic ballroom without attaching anything to the room’s walls or furnishings. We managed the design, manufacture and installation of an innovative free-standing structure to cover the walls, built a stage for the cheerleading display, and installed astroturf flooring and a specially made astroturf mat with pitch markings at the entrance to the rooms. We also sourced furniture for the event with relaxing sofas, coffee tables, stools and poser tables. Due to time constraints at the venue, our team of 14 worked flat out overnight to install the displays in less than five hours. We are now starting to look at the 2008 game between The San Diego Chargers and the New Orleans Saints, so watch this space…!

You can contact Tony Read Consulting via email (info@trconsulting.co.uk), using the contact form on the left or by calling us on 0208 335 5980.




(Reebok) - all case studies


(Exhibition Showroom and Office Design Development and Implementation) - all case studies



Wednesday 8th September : about us

You are here:
home / case studies