TRC support Reebok at the NFL Superbash

• Client: Reebok

• Location: Battersea Evolution, London

For the past two years, we have supported Reebok with our presence at the NFL Super Bash, the UK’s official Super Bowl party. The Super Bash, sponsored by Reebok and Coors, is a night where 4,000 NFL fans get together to watch the Super Bowl live, with music and cheerleaders.

Tasked with creating an area where Reebok could showcase and retail their NFL Replica product, we redesigned and rebranded a stand that was previously created for the London Marathon. (Each year the stand is refreshed and reworked to fit the allocated space.) We liaised with Reebok, the NFL, and the event company to ensure the stand was in the best location with effective lighting and power. We also managed the graphics, making sure they were updated with the most recent campaigns and photo shoots.

On the day of the Super Bash, we managed the installation process and merchandised the stand with the relevant team’s product. The following day, we oversaw the take down of the stand and made sure it was packed up safely and sent back to the warehouse, ready to be rebranded for its next outing.

You can contact Tony Read Consulting via email (info@trconsulting.co.uk), using the contact form on the left or by calling us on 0208 335 5980.

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