Football Footwear POP

• Client: Reebok

• Location: Ireland and UK

To support the launch of the new Sprintfit football boot, Reebok required two pieces of wall-mounted POP that could be landed at the same time as the new boot: a single-shoe and three-shoe display unit, each of which was required to hold a backdrop graphic and feature RBK football logos.

In order to showcase a key product detail, we designed the three-shoe display unit using a mirror behind the shoe in a foot form to allow simultaneous viewing of the boot’s upper and stud details. Both the single-shoe and three-shoe units were designed with a bus stop sign extending into the store – to give the units an additional branding opportunity – and included branding on the front face of the units. The units also featured removable card ticket strips and RBK football branding on each of the footwear shelves.

We simplified the design to save costs by affixing the backdrop graphic on both units with magnetic tape and forming the wall fixing from the same piece of material as the main body of the unit.

You can contact Tony Read Consulting via email (info@trconsulting.co.uk), using the contact form on the left or by calling us on 0208 335 5980.

(Reebok) - all case studies

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(POP Design Development and Procurement) - all case studies

• Scarlett “hearts” Rbk Collection
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