adidas Sports Performance & Originals Christmas 2011 Windows

• Client: adidas

• Location: Global Roll-out

• Key to the success of this project was developing a creative design that embodied the same visual DNA across both brands but also remained different enough to emphasise the individually of each concept.
• The scope of this task included production and implementation of two prototype windows at adidas global HQ in Germany which ensured that all elements were successful before roll out.
• Using feedback and learning’s from the prototype phase TRC developed detailed production guidelines for all markets including print ready graphic files and Visual Merchandising instructions.
• This ensured an exciting festive scheme was executed to maximise sales at this important time of year.

You can contact Tony Read Consulting via email (info@trconsulting.co.uk), using the contact form on the left or by calling us on 0208 335 5980.

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