UGG Australia window display in Schuh Oxford St

• Client: UGG Australia

• Location: Schuh store, Oxford Street, London

• Ugg Australia approached TRC to design, manufacture and implement a show stopping window concept for Schuh in Oxford Street, London, to display their stunning red glitter Ugg boots which are exclusive to Schuh stores.
• TRC also incorporated promotion of Schuh’s 30th anniversary by using their logo and
tag line, ’30 years of self expression’ within the concept.
• TRC drew on ‘The Wizard of Oz’ for inspiration creating a visually impactful scheme that included a bright yellow brick road and beautiful Perspex rainbow risers to highlight the amazing iridescent boots.
• Once the design was agreed with both Ugg and Schuh, TRC managed the manufacture of the scheme also providing expert onsite assistance to ensure a smooth overnight implementation.
• In conjunction with the window concept TRC designed and manufactured a piece of POS that linked with the window concept, this was delivered to all stores to highlight the exclusivity of the glitter boot to the customer.

You can contact Tony Read Consulting via email (info@trconsulting.co.uk), using the contact form on the left or by calling us on 0208 335 5980.

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