Radley New Store Concept VM Guide

• Client: Radley + Co

• Location: UK Rollout

• To guarantee consistent implementation across the UK of an exciting new store concept Radley + Co Co approached TRC to design and develop a user friendly visual merchandising guide.
• The first stage was to work with Radley to define specific visual merchandising principles for every new fixture and product type, constantly thinking like a customer to ensure an exceptional shopping experience.
• These principles were implemented, tested and refined in the first stores by TRC to assess visual and commercial success before the final guide was completed.
• Visual Merchandising Guide hand off to store teams was via practical hands on training workshops, making sure implementers had the confidence to roll out a consistent store concept and maximise sales.

You can contact Tony Read Consulting via email (info@trconsulting.co.uk), using the contact form on the left or by calling us on 0208 335 5980.

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