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TRC plan Deckers showrooms across 15 markets

  • Client: Deckers

  • Location: 15 Global Locations

One of our vendors recommended us to Deckers when they were asked to expand their roll out program for store fixtures to cover the refitting of 15 showrooms globally. We successfully liaised directly with Deckers, leaving the vendor to concentrate on production.

After we were briefed on the fixture design development and technical drawings of the 3 brand concepts to be included in the showrooms (Teva, Ugg, and Simple), we submitted a bespoke ‘showroom request form’ to each showroom manager, which requested surveys, photographs, and details about the density of product within each brand category, general information about each site and any specific requirements.

We used this information to plan each showroom in 2D and create full-colour 3D visualizations, which were submitted to each market for internal discussion; their feedback was used to create final proposals optimised to each market’s specific needs. We then supplied take off sheets (which listed all the equipment required for each site) to our vendor and the markets, who contacted each other directly to confirm invoicing and delivery arrangements.

Whilst the equipment was in production we designed bespoke installation guides for each showroom that included painting guides and the sizes of bespoke graphics. We also provided a single point of contact for all the markets to use if they had any questions about their installations. Fixtures were delivered to the sites and installed by local teams; we were able to confidently manage this process entirely by phone and email, without the need for time consuming and costly site visits. Our information and support allowed teams with varying levels of technical knowledge to successfully manage installation teams that had no previous knowledge of the fixtures and fittings. Each project was delivered on time and captured the needs of each showroom on an individual level whilst maintaining the consistency and message required by the brand.

You can contact Tony Read Consulting via email (info@trconsulting.co.uk), using the contact form on the left or by calling us on 0208 335 5980.


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